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PROTON WINS APRC MANUFACTURER’S TITLE

November 6, 2011
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PROTON WINS APRC MANUFACTURER’S TITLE

Victory at the China Rally clinched the Asia Pacific Rally Championship driver’s and manufacturer’s titles for PROTON and capped off a dominant season for the Malaysian car maker.

Alister McRae drove the Proton Satria Neo S2000 to its fourth victory of the season in six rounds when he completed the three-day China Rally ahead of Finnish driver Jari Ketomaa in the Mitsubishi Lancer Evolution X with team mate Chris Atkinson finishing third to make it an all PROTON 1-2 in the APRC driver’s championship.

The Satria Neo S2000’s dominant performance all year long also crowned PROTON winner of the coveted APRC manufacturer’s championship ahead of Mitsubishi with Subaru finishing the 2011 season a distant third.

The results in China also saw PROTON becoming the first car manufacturer to win all eight major individual titles in the FIA APRC which includes: the overall FIA APRC driver’s title; FIA APRC manufacturer’s title; the FIA APRC Teams Trophy; the FIA Asia Cup driver’s title; the FIA Pacific Cup driver’s title; the manufacturer’s title in the FIA APRC Rally Cup for two-wheel drive category; the FIA APRC Rally Cup two-wheel drive driver’s title; and FIA APRC Junior Cup driver’s title.

“The results in China sum up what has been a challenging but nevertheless rewarding year for PROTON. As a manufacturer, we are committed to be better and this extends to both competition and in the manufacturing of production vehicles for the global market,” said PROTON Holdings Group Managing Director Dato’ Sri Haji Syed Zainal Abidin Syed Mohamed Tahir.

“Excelling in competition serves a bigger purpose in that significantly supports our aspiration in becoming a competitive global car manufacturer. Motorsports is one of several key strategies being pursued to enhance the PROTON brand especially in markets that we are actively exporting to. In addition, it also enables us to promote the brand and increase awareness in new and potential markets.

“Motorsports also injects excitement into the brand or a particular model, and it provides a platform in which technology and technical know-how can be developed and applied to future road-going models,” Syed Zainal Abidin added, citing that a clear example of this was in the strong foundation in ride and handling characteristics shared by both the winning two-wheel drive 1600cc Satria Neo driven by Karamjit Singh and Akira Bamba and what customers can experience in a showroom model Satria Neo.

“Overall it has been a remarkable year for PROTON.”

About PROTON Motorsports Division

PROTON Motorsports specializes in the research, development and production of race cars, special and performance-driven road going models and performance parts for the Proton range of vehicles.

About PROTON

PROTON, established in 1983, is Malaysia’s largest manufacturer of automobiles, and the only full-fledged OEM car manufacturer in South-East Asia. With operations in key markets from UK to the Middle East, and across South-East Asia and Australasia, especially in countries like China and Iran, PROTON produces cars to suit a range of consumer demands and preferences.

Its offerings include versatile and reliable four-door family vehicles, two-door hatchbacks for the young-at-heart, luxurious and stylish executive sedans, spacious and affordable multi-purpose vehicles, as well as the world-renowned sports cars from Lotus. Most importantly, PROTON models are now developed with Lotus Engineering, offering customers superior ride and handling experience in every drive.

PROTON’s inception as a key driver of national development has seen the brand accelerate its learning curve through technology transfer with strategic partnerships and technical collaborations. By listening to the needs of customers, PROTON cars are now steadily on track to achieve the mission for the future, with PROTON set to become a marque which builds cars with passion and soul; cars that are a delight to drive – and a pleasure to own.

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